PMI will be launching a marketing campaign targeting deans and chairs of business, technology management and engineering schools to provide them with important information on an enormous opportunity that academia will be facing in the next 10 years: teaching project management at the college level. This marketing campaign will describe the need to bridge the gap between the supply and demand of qualified project professionals—a demand that is expected to dramatically increase in the years to come. It will also discuss the financial gains that this opportunity presents to academia, as well as the responsibility that academic institutions will find themselves facing as the amount invested in projects worldwide continues to grow while current project managers age and new ones have not yet been trained. The campaign will launch during the first quarter of 2009 and will use advertising, public relations, direct mail, and events to drive home its message. The target audience will be directed to a microsite that will house further information about the benefits of teaching project management at the college level and that will include various PMI resources for institutions and their faculty, as well as for students. On this site, PMI will provide a listing of R.E.P.s interested in collaborating with academic institutions on the development of project management courses or programs. If your organization would like to be included in this listing, please take a few minutes by clicking on this underlined link and providing us with some general information about your intentions and experience, and we will make sure your company will be listed on the new site when it launches. Leverage this new opportunity to win more business for your company.